Gmail reminders
How to get a reminder when a customer doesn’t reply in Gmail
You’ve asked a customer something and no answer has come. Gmail can bring the email back on a day you choose, or suggest it to you.
The short answer
Snooze the sent email until the day you want to check: it comes back at the top of your inbox then. Or turn on Nudges in Gmail’s settings, and Gmail may suggest sent emails to follow up on. A Waiting label only keeps them together.
Snooze the sent email
For example, you know the day you want to check.
- In Sent, select the email.
- Choose Snooze, under More if it isn’t shown.
- Pick a day and time.
It waits under Snoozed and comes back at the top of your inbox. In the Gmail app, open the email and tap More, then Snooze.
Turn on Nudges
For example, you send too many emails to pick a day for each.
- Turn on conversation view.
- In the top-right corner, click Settings.
- Click See all settings.
- On the General tab, next to Nudges, select Suggest emails to follow up on.
- At the bottom, click Save Changes.
Gmail chooses which emails to suggest.
Keep a Waiting label
For example, you want one list of everything you’re waiting for.
- On the left, next to Labels, click Create new label.
- Name it Waiting.
- Click Create.
- Check the box next to the email.
- At the top, click Labels.
- Select Waiting.
Nothing comes back by itself; someone has to look.
Sources
Read 4 November 2026: Snooze emails until later · Reply to messages in Gmail (Nudges, also for Android and iPhone) · Create & manage labels in Gmail
With Inbox Works
- Your team handles the shared address’s email in Inbox Works, a separate app in the browser.
- When your reply asks a real question and no real answer comes, the email comes back to the Inbox in three days, or on the day you asked about. The whole team sees it, even if the person who asked is away.
- A real reply ends the follow-up; an auto-reply doesn’t. Set one by hand with Follow up, or F.
Limits
- Follow up won’t catch every question. It brings the email back; it never writes to the customer.
- Google Workspace, in early access by approval: forward your shared address to Inbox Works, and replies go out from your own Google account. Microsoft 365, in early access by approval: sign in once to connect your shared address, and replies go out from it.
Related
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Waiting for replies
Track customer replies you’re waiting for
Once your reply is sent, a customer who goes quiet is easy to miss.
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Promised follow-ups
Follow up on what you promised a customer
“I’ll send it on Friday” is easy to write and easy to forget once the reply is sent.
Questions
Do Nudges work in a delegated inbox?
Not in the Gmail apps for Android, iPhone and iPad, Google says. Its help doesn’t say for a computer. (Delegate & collaborate on email, read 30 October 2026)
Can we use Inbox Works with our own email now?
On Google Workspace and Microsoft 365, yes, by approval: early access is open, so ask for it and we write when your team can start. The demo, with sample email, is open now.
Follow up.
The demo opens this scenario with a sample team and points to each step.